Mondini Bonora Ginevra Attorney Francesca Milani has written a great article on New AGCOM Guidelines on Influencers for Summer 2025.

On 23 July 2025, AGCOM approved a new Code of Conduct and updated Guidelines for influencers to ensure compliance with audiovisual media laws. Key changes include a broader definition of “influencer” (now including virtual personas) and the introduction of “relevant influencers”—those with 500K+ followers or 1M+ monthly views.

While obligations remain unchanged—covering dignity, minors, advertising transparency, truthfulness, and copyright—the scope now applies to a wider range of content creators. Sanctions for violations are still based on Article 67 of the media law.

For detailed information, as well as the picture copyright, please see the law firm´s original article here: New AGCOM guidelines on influencers – Summer 2025 – Milan Law Firm | MBG Legal | Mondini Bonora Geneva